Your Industry
We mail for over 40 types of local businesses. The industries are different, but the core idea is the same: new movers are forming habits, making decisions, and building relationships with local businesses for the first time. That window doesn't last — and the businesses that reach them first win a disproportionate share of long-term customers.
Physical mail has one unique property that no digital channel can replicate: it's tangible. It lands in a hand, sits on a counter, and gets looked at even if just for a second. For local businesses trying to build name recognition in a neighborhood, that moment of physical contact is more valuable than it might seem — it creates a mental impression that persists in a way that a scrolled-past ad simply doesn't.
At $1 per postcard with no minimums and no contracts, the barrier to entry is as low as it gets. You can start with 100 cards to a tight geographic area, see what response you get, and scale from there. Most businesses find that even a modest campaign generates more than enough return to justify continuing. The only real cost is the cost of not doing it — which is leaving a steady stream of new, high-intent local customers to your competitors.
The math
A campaign of 100 postcards costs $100. If your average customer is worth $300–$500, you need one conversion to break even. Most local businesses targeting new movers see 1–3% response rates, meaning even a small campaign of 100–200 cards typically generates at least one to three inquiries. The question is what one new customer is worth to you over a year — and for most local businesses, the answer makes the math straightforward.
"I own a small tutoring center. I wasn't sure postcards were for me, but I tried a 200-card campaign to new families. I enrolled three kids that month. Paid for the campaign ten times over."
Rachel T.
Bright Path Tutoring, San Jose CA
Pricing
Design, print & postage included
Other Industries